During this same period, Mr. Winograd was selected by DNC Chairman Robert Strauss to chair a commissions on the increasing influence of presidential primaries on the nomination of the President. Eventually this commission was given the responsibility fro rewriting the party's reform minded delegate selection rules for the 1980 convention. His peers also selected Mr. Winograd to lead the Association of State Democratic Chairs in 1979 and 1980. Demonstrating his commitment to ideas and independence, Mr. Winograd Chaired Senator Ted Kennedy's primary challenge to President Carter in Michigan in 1980 while serving as spokesperson for the state Democratic parties.
Mr. Winograd left full-time participation in Democratic politics to go to work for the Bell system at the end of 1979. As AT&T went through the transformation caused by the breakup of the old telephone monopoly, he was an eyewitness to the impact the new technologies and techniques had on how organizations impacted the people who worked for them. This experience led him to join the Democratic Leadership Council (DLC) in 1988. His marketing training and experience were used by the DLC leadership to begin to formulate a "new politics for the information age." Mr. Winograd served as parliamentarian for the DLC at their Cleveland national convention in 1991 which represented the high point of the marketing effort he had helped shape.
In 1988, Mr. Winograd was Chairman of Senator Al Gore's presidential primary campaign in Michigan. In 1992, he joined Governor Jim Blanchard and others in organizing the state for President Clinton. During 1992, he moved to California and became a leader in that state's DLC chapter. He has contributed articles and commentary on California politics to the New Democrat magazine and in other DLC forums. Simultaneously, his work on empowerment and quality at AT&T has been recognized and cited in such books as Stewardship by Peter Block and The Monster Under the Bed by Stan Davis and Jim Botkin.
Mr. Winograd, 52, lives in Arcadia, California with his wife, Bobbie. He is the proud father of three children, Lesley, Randy and Jennifer, all of whom have grown up to lead successful lives of their own.
"I believe [Bionomics] will turn out to be the economic text for the 21st century..."Morley Winograd as quoted in "Changing Economic Thinking", (San Francisco Chronicle, Wednesday, October 19, 1994)